[ AIA VITALITY ]
Training Day
CAMPAIGN FILM / 2023
DIRECTORCAMPAIGNLIFESTYLE
01 / LOGLINE
A four-part campaign for AIA Vitality, following some of the AFL’s most recognised names through their own version of ‘training day’.
02 / TREATMENT
Scripts were built to remind audiences that wellness isn’t just physical. Bullfrog Media set up playful scenarios for each personality to play in, keeping the message light while it landed.
03 / FINAL CUT
Four 9x16 episodes built for social, each following a different AFL identity through their day.
