[ ANKO, KMART GROUP ]
High Summer
SEASONAL CAMPAIGN / 2026
END TO ENDDIRECTORPRODUCTIONCAMPAIGNRETAIL
01 / LOGLINE
Half a day on set, a pile of summer SKUs and a six week campaign to feed in the Philippines. High Summer was Anko’s sunniest brief of the year.
02 / TREATMENT
This is where our campaign architecture earns its keep. Every SKU was mapped to a shot and every shot to a channel before anyone touched a camera, so the half day ran like clockwork, only sunnier.
03 / FINAL CUT
More than 100 assets from one half day: films, cutdowns, stills and socials, ready for every channel of the six week rollout.
