[ DINEAMIC ]
Justin Narayan
DOCUMENTARY / 2023
DIRECTORPRODUCTIONDOCUMENTARYLIFESTYLE
01 / LOGLINE
Hero cooking videos for Dineamic, following Masterchef alum Justin Narayan as he cooks with Future Farm’s plant based mince.
02 / TREATMENT
Shot like a cooking show without meaning to be one, following Justin through recipes drawing on his Sri Lankan heritage. We cut the footage into over 15 pieces for YouTube, Instagram and TikTok. Dineamic is known for their fresh ingredients. This content amplifies the flavours, heart and heritage Justin put into his recipes with Dineamic.
03 / FINAL CUT
Two hero 16x9 edits anchor the campaign, supported by a suite of social cut downs.
