[ OFFICIAL PARTNER ]

Australian Fashion Week

RUNWAY COVERAGE / 2018 TO 2021

OFFICIAL PARTNERDIRECTORPRODUCTIONEND TO ENDFASHIONEVENTS

01 / LOGLINE

Runway and campaign coverage across Australia’s biggest fashion weeks, from Vogue’s front row to the Plaza Runway.

02 / TREATMENT

Fashion week is a volume game. Across MBFWA, VAMFF and Melbourne Fashion Week we directed and produced coverage built for speed: up to 16 shows in four days, shot, cut and delivered overnight while the shows were still running, in every ratio each channel needed. Partnering with Melbourne Fashion Week three years in a row, and with Vogue for MBFWA.

03 / FINAL CUT

Hundreds of exports across each fashion week, delivered to deadlines that did not move: hero films, full runway edits, social cutdowns and daily wraps.

Credits

Direction and Production: Cinema Thom / Arielle Thomas
Clients: Vogue Australia, Melbourne Fashion Week

Back to our portfolio

[ A SELECTION FROM OVER 80 RUNWAYS CAPTURED ]

Vogue Australia: MBFWA 18

Vogue’s fashion week wrap up. Sixteen shows, very little sleep and an incredible week working with Vogue and Australian designers, delivered overnight every day of the week.

Vogue Australia: VAMFF 19

Vogue Australia has opened VAMFF’s Runway One for as long as we can remember. In 2019 the Thom team covered the show for Vogue, from first look to final walk.

Melbourne Fashion Week: Plaza Runway

Three years capturing Melbourne Fashion Week, with more content delivered than the team had seen before. The 2021 season ran 14 shows. Below is our favourite show from the last year of our partnership before COVID hit. This is the full Plaza Runway edit. This show had so much personality and Melbourne’s creative community really came together to pull it off.