Mecca had been on the Cinema Thom vision board for years, so the Signature Brush Range was a dream brief. One day, one refined set, and a full suite of moving image built to work everywhere the range would live.
Directed and shot the entire brush range across a single day, producing 25 videos across every ratio the campaign needed: a hero film, vertical tutorials and short looping GIFs. The art direction stayed classic and refined throughout, letting the product and the craft of each brush carry the frame.
The result is a flexible suite of assets that moves from a 16:9 campaign film to 9:16 social cutdowns without losing its through line. Tutorials that teach, GIFs that loop, and a campaign film that holds it together. Mecca’s own line of brushes continues to be a strong seller in their namesake offering.
The hero film, classic and refined, built to lead the range across Mecca’s channels.
Short, looping moments for social and product pages, each isolating a single brush and gesture.
Vertical how-to films that show the range in use, shot clean so the technique reads at a glance.
