[ MECCA ]
Signature Brush Range
BEAUTY CAMPAIGN
DIRECTORBEAUTYCAMPAIGN
01 / LOGLINE
Mecca had been on the Cinema Thom vision board for years, so the Signature Brush Range was a dream brief. One day, one refined set, and a full suite of moving image built to work everywhere the range would live.
02 / TREATMENT
Directed and shot the entire brush range across a single day, producing 25 videos across every ratio the campaign needed: a hero film, vertical tutorials and short looping GIFs. The art direction stayed classic and refined throughout, letting the product and the craft of each brush carry the frame.
03 / FINAL CUT
The result is a flexible suite of assets that moves from a 16:9 campaign film to 9:16 social cutdowns without losing its through line. Tutorials that teach, GIFs that loop, and a campaign film that holds it together. Mecca’s own line of brushes continues to be a strong seller in their namesake offering.
