[ GEORG JENSEN X GRITTY PRETTY ]

Modern Love

FILM SERIES / ONGOING

DIRECTORPRODUCTIONLIFESTYLECAMPAIGN

01 / LOGLINE

An ongoing film series for Georg Jensen built around real couples and real love stories from Australian taste makers.

02 / TREATMENT

We built the series around intimate, director-led interviews. I sat down with each couple to hear how they met, what they have built together, and where they are headed, then shot it close and quiet so the stories carried the films. The questions were gently introduced over a 30 minute window to make sure the talent was comfortable, honest and in love.

Later volumes widened the lens from romantic love to family, including a Mother’s Day edition.

03 / FINAL CUT

We produced the series end to end and delivered every length and ratio the brand needed. Modern Love grew into an ongoing series, and each film let Georg Jensen show up in moments, memories and vignettes that were unique for an international brand in the Australian market.

Credits

Direction and Production: Cinema Thom / Arielle Thomas
Videography and Editing: Tiana Koutsis
Client: Georg Jensen

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El & Mat

Created in partnership with Gritty Pretty, we were invited to intimately shoot El and Mat and bring their love story to life in their own words. We shot multiple lengths and delivered all ratios.

Steve Cordony & Michael Booth

Celebrating the love of Steve Cordony and Michael Booth, shot in their world with the same closeness as the first volume and delivered across every length and ratio.

Carla Oates & Jeet Pavlovic

Our Mother’s Day volume widened the lens from romantic love to family. We sat down with Carla Oates and Jeet Pavlovic to capture the bond between them, shot with the same intimacy as the rest of the series.

Guy Sebastian & Jules

Our fourth volume sat down with Guy Sebastian and his wife Jules, bringing a public couple’s private story into the same intimate frame as the rest of the series.