[ NEW YORK TIMES ]
Daniel Ricciardo
T MAGAZINE
DIRECTORFASHIONPOST PRODUCTION
01 / LOGLINE
Off the back of T Magazine Australia’s cover issue with F1 driver Daniel Ricciardo, Editor Katarina Kroslakova brought us on to direct and edit a suite of moving image remotely, extending the cover story across the brand’s channels. Shot at the McLaren headquarters outside of London, in collaboration with Sunday Service Agency.
02 / TREATMENT
We built the edits around T Magazine’s signature rapid fire questions, cut vertical social versions designed to drive subscriptions, plus animations for the cover reveal. Directed and edited from Australia, the work had to feel native to both the publication and the platforms it lived on.
03 / FINAL CUT
The result is a tight package for one of the world’s most recognisable mastheads: a hero cut, rapid fire moments, vertical social cutdowns and the cover reveal, all carrying the New York Times tone.
