Episode 84: Petit: How we bring shoots to life ft. Shiela the Label
In this conversation, Arielle Thomas and her junior art director Kiara Cengic discuss the intricate process of producing end-to-end campaign and e-comm content for the swimwear brand, Sheila. From creative direction to e-commerce strategy, she shares insights on the importance of brand identity, the challenges of casting models, and the dynamics of working on set. The conversation also delves into post-production efforts and future projects, highlighting the collaborative nature of the production process and the significance of trust between the creative team and the client. The girls also spill the tea on the upcoming in-house brand Remy, and how listeners can get more involved in the Process community with our upcoming job board!
What we cover in this episode:
End-to-end campaign production
Brand identity importance
Casting models challenges
On-set dynamics
Post-production efforts
Future projects & community involvement
Listen to the episode