Episode 86: How Zara Wong Built the #1 Style Substack & Redefined Fashion Journalism
In this episode of Process, Arielle sits down with Zara Wong—former Vogue editor, brand consultant, and the powerhouse behind Screenshot List, Australia's #1 fashion and style Substack. Zara has shaped the industry from the inside out, working at prestigious brands like Vogue, Mecca, and Aje before carving out her own lane in digital publishing.
We discuss her evolution from aspiring magazine editor to leading one of Australia’s most influential fashion newsletters, how she’s redefining style journalism in the Substack era, and why curation is more powerful than ever in a world oversaturated with content.
What we cover in this episode:
Zara wong’s fashion industry journey
Experience at vogue, mecca, and aje
Launch of screenshot list
Transition to digital publishing
Redefining style journalism
Power of curation in content overload
Listen to the episode