Episode 92: From Dirt to Dye: How Citizens of Humanity Is Reinventing Denim
In this episode of Process, Arielle sits down with the creative director of Citizens of Humanity, Marianne McDonald to explore how one of fashion’s most iconic denim houses is rewriting the rules — from growing their own cotton to partnering with French biotech pioneers Pili to eliminate petroleum from their dyes.
She shares the creative thinking and relentless innovation it takes to lead a global brand while staying true to craftsmanship, sustainability, and style. From early influences and career pivots to building creative teams and spotting cultural shifts, this is a deep dive into the real work behind fashion that lasts — emotionally, ethically, and aesthetically.
We also unpack the evolution of fashion cycles, the surprising role of PowerPoint in creative direction, and why understanding your customer’s identity is more crucial than ever.
Whether you're building a brand, designing your dream job, or just curious about what’s really happening behind the seams of fashion — this one’s for you.
What we cover in this episode:
Rewriting fashion with sustainability and innovation
Leading citizens of humanity
Early influences and career pivots
Building creative teams and spotting trends
Evolution of fashion cycles and creative tools
Understanding customer identity in design
Listen to the episode