[ SHEET SOCIETY ]
Sheet Society
BRAND CAMPAIGNS / 2021 TO 2023
DIRECTORPRODUCTIONCAMPAIGNLIFESTYLE
01 / LOGLINE
Seasonal campaigns for Sheet Society, from Organic Cotton through Autumn to Holiday: more than 15 campaigns shot together across a multi-year partnership.
02 / TREATMENT
Directing and producing each video component end to end, shooting on location and in styled interiors with a rotating crew of cinematographers and photographers, built to sell without ever feeling like a catalogue. The work lives in the small, real moments: subtle smiles, the pull of a doona this way and that, soft light through a window.
03 / FINAL CUT
Over 100 films across the seasons, from hero campaign spots to social cutdowns, and a consistent body of work that makes the everyday feel considered and the product feel lived in. The content has performed strongly with their audience, and across our multi-year relationship we continued to refine how their customer responded to every element of the campaigns.
