Across 10+ campaigns from 2021 to 2023, we built an ongoing moving image language for Sheet Society, one of Australia’s most loved bedlinen brands. From Organic Cotton in Yamba, to the Holiday range, to the Autumn films, each season asked for the same feeling told a different way: the quiet pleasure of a slow morning in bed.
Directing and producing each video component end to end, shooting on location and in styled interiors with a rotating crew of cinematographers and photographers. The work lives in the small, real moments: subtle smiles, the pull of a doona this way and that, soft light through a window.
The result is a consistent body of work across three seasons, a moving image language for Sheet Society that makes the everyday feel considered and the product feel lived in. The content has performed strongly with their audience, and across our multi-year relationship, we continued to refine what worked for Sheet Society across their paid performance marketing, driving the brand to increase sales month on month.
On set for the AW23 campaign, Wonders of Bed. We lifted the energy to something more upbeat, and the audience responded.
Everything we love about an Australian summer. Slow mornings, nowhere to be, lazy days spent in bed, told through subtle smiles and the pull of a doona.
Yamba, NSW, for the new Organic Cotton range. Shot through a Cine Bloom diffuser for softness, with a set of cutdowns for digital and banners.
