[ SHEILA ]
Summer 2025
CAMPAIGN
END TO ENDDIRECTORPRODUCTIONCAMPAIGNLIFESTYLE
01 / LOGLINE
Sheila the Label approached us after being in the market for about 12 months. The brand needed a content elevation and assets to represent the founder’s purpose. Rooted in confidence, comfort and coverage.
We not only developed the assets for this campaign but also held the social media strategy and retainer as the brand has grown its footprint in both Australia and the US.
02 / TREATMENT
Across one day, this job was co-produced with Jane at Art Box Black. We started at sunrise in Coogee to showcase an iconic Australian beach to match the name Sheila. It was important to include curve talent, and women in their most confident selves. A natural choice was photographer Hannah Scott Stevenson and her ability to shoot women in natural light. She is fearless when it comes to getting the shot and constantly jumped in the water for us. These assets continue to perform for the brand 12 months on, and established Sheila in the right position, price point and commercial landscape to grow.
03 / FINAL CUT
This shoot achieved incredible leverage for its budget and time on set. We are so proud of the impact it had in establishing Sheila, and have been working with founder Clare every week since on new content, partnerships and opportunities.
