[ T AUSTRALIA ]
Idris Elba
COVER STORY
DIRECTORPOST PRODUCTIONFASHION
01 / LOGLINE
Shot in London for T Australia’s Idris Elba cover story. We saw the cover, and the plan for 120 film contact sheets rolling out through the pages, and built the motion graphics to bring the film elements full circle.
02 / TREATMENT
Behind the scenes, made engaging: a visual language with effects that mimic the 120 film process, so the BTS carries the same grain and frame as the issue itself. A rapid fire asset with Idris brings the pace.
03 / FINAL CUT
Alongside the hero cuts, we turned the UK team’s video drop into multiple assets, giving T Australia’s audience fresh content across the two month issue rollout.
