We worked in tandem with Atler Melbourne to add eye-catching animations and show off each location. Lean production was a priority, allowing the brand to do targeted geo-media buys and continue to repurpose the work as Upstate continues to open more studios.

Lifestyle was really important in this piece, and we layered a life outside of class to hero the community as approachable, in their iconic, new locations.

Director: Arielle Thomas DP: Matt Jenkins.