[ VOGUE AUSTRALIA ]
Miu Miu
FASHION FILM
DIRECTORPRODUCTIONFASHIONEDITORIAL
01 / LOGLINE
To celebrate the launch of Miutine, Miu Miu’s new fragrance, Vogue Australia captured the night from the inside: an intimate chat to camera with cover girl Sunday Rose Kidman Urban at the Press Club, Sydney, and the launch itself, with special guests and Miu Miu ambassadors in the room.
02 / TREATMENT
Shot inside the Press Club, the film trades launch night noise for proximity. Sunday Rose speaks directly to camera, candid and unhurried, while the event edit moves through the room, catching guests, ambassadors and the first meeting between Miutine and its audience.
03 / FINAL CUT
Two films delivered: an intimate sit down with Sunday Rose and an event highlights cut featuring special guests and Miu Miu ambassadors, carrying the launch of Miutine to Vogue’s audience.